ProductFor new bets and proven prototypes

0 → 1

From a product spec or a prototype you vibe-coded and proved to a working v1 in weeks. We embed alongside founders to ship the first production-grade build, and stay until conviction is mutual.

Product · Brief
Engagement
Strike Team → Squad
Timeline
2 wks → 6+ mos
Pricing
Fixed strike + retainer
Best for
Pre-PMF founders
0 → 1 — Katapult
01

Introduction

Most founders don't lose because they picked the wrong idea. They lose because the build doesn't ship before the window closes. Momentum drains, the team's attention drifts, and a great thesis quietly becomes someone else's product.

0 → 1 is for founders who already know the bet. Maybe you have a fresh idea and a blank page, or a prototype you vibe-coded in Lovable or Bolt that already proved the market or raised a round. Either way, what's missing is the same: a team that can take a product spec, or your existing prototype, and put a working, production-grade, AI-native product in front of users, investors, and the next hires.

02

Who it's for

Founders with conviction. Some arrive with a fresh idea and a blank page; others with a vibe-coded prototype that already proved the market or raised a round. They know the opportunity and need the real build.

03

What we ship

Product spec or existing prototype to a working v1 in weeks. AI-native architecture from day zero. A real product you can put in front of customers, investors, and the team you're hiring next.

04

How we engage

Strike Team (2–4 weeks) → Embedded Squad (3–6+ months) → optional Equity Partnership when conviction is mutual.

05

In short

You bring the conviction, the distribution, the unfair advantage. We bring the harness that turns it into a shipped product before the market notices it's there.